Understand Emotion.
Reveal Intent.
AI-powered signal analysis that uncovers emotional depth behind your Research data.
ONR doesn’t just analyze answers. It interprets emotional and behavioral signals like tone, pace, emphasis, and inflection to uncover what people truly mean.
Where Emotional Signals Drive Better Decisions
CX Research
Identify intensity behind satisfaction or dissatisfaction to prioritize fixes.
Brand Research
Understand emotional connection, trust, and resonance beyond awareness metrics.
Market Research
Decode excitement, confusion, or resistance when testing ideas or concepts.
Words Alone Don’t Tell the Whole Story
Two customers may say the same thing but mean very different things. Emotional signals reveal confidence, hesitation, frustration, or urgency that traditional analysis misses.
Sense
Tone & Sentiment Detection
Detect
Pace and Hesitation Signals
Assess
Emphasis and Confidence Cues
Measure
Emotional Intensity Analysis
Validate
Delivery Consistency Checks
Infer
Intent and Meaning Signals
From Feedback to True Understanding
By combining what people say with how they say it, ONR uncovers deeper truth, turning feedback into insight teams can trust and act on.
CX Research
A utilities company prioritized experience fixes by identifying high-emotion frustration signals behind neutral CSAT ratings.
Brand Research
A financial brand identified emotional hesitation in “positive” responses—prompting messaging changes before a campaign rollout.
Market Research
A mobility startup detected uncertainty and resistance signals during concept testing, refining positioning before launch.
